Free Webinars

AI adoption continues to accelerate at pace, but many organisations are still struggling to turn experimentation into measurable business outcomes.

Following insights from the latest State of the MSP report and many years delivering AI and Automation to a diverse mix of companies, Jamie Claret, CEO of Autonomate, will explore why so many AI initiatives lose momentum and what MSPs can do to help clients achieve meaningful results. Drawing on real-world experience helping organisations identify, prioritise and implement AI and automation opportunities, Jamie will share practical strategies for moving beyond the hype, engaging teams, uncovering high-value use cases and creating sustainable momentum.

Attendees will leave with a clearer understanding of where MSPs can create value, how to have more strategic conversations with clients, and what separates successful AI programmes from those that fail to deliver.

After a first round of headline-grabbing failures in AI deployment, how do you build resilient, profitable businesses around AI? This session explores where real margins are emerging, when it makes sense to use AI as an entry point for your other offerings, which AI services customers will actually pay for, and what separates sustainable AI business models from expensive experiments. Can—or even should—you even try to pursue AI as a profit center? And if chasing AI for margins is a folly, what’s the best way to deploy it so it works for you?

Digital sovereignty is no longer just a European policy conversation. As governments, enterprises, and even U.S. states increasingly impose infrastructure, data residency, procurement, and AI governance requirements, providers are being forced to think operationally about where hardware lives, who controls it, how workloads move, and which customers require differentiated infrastructure strategies. Will you be a passenger, or can you grab the steering wheel?